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Custom SEO-Enhanced Design Package for Yahoo! Stores
Our most popular solution, this package includes a custom designed solution specific to your business, this package includes everything you need to build a successful store.

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Advanced SEO-Enhanced Design Package for Yahoo! Stores
Everything included with the base package plus:
  • Initial SEO consulting including keyword research
  • Advanced Product Reviews
  • Pagination
  • SEO-Friendly Expanding Menus
  • Lightbox for Yahoo! Stores
  • Multiple add to cart
  • Quick View

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    "The Works" Yahoo! Store Design Package

    Everything in the first two packages plus our entire suite of enhancements. This project also includes 4 hours of custom programming to suite your business.

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Home > About Us > SEO Philosophy

Our Search Engine Optimization (SEO) Approach

SEO as Business Strategy, Not an After Thought

Many web design firms offer search engine optimization as an extra add on to your site, like a CD changer in a new car. That is fine if you are building an informational web site for your customers to use as a reference source. But for an ecommerce site that relies on qualified traffic to make sales, that is not acceptable. Search engine optimization needs to be a core part of the strategic planning process.

At My Store Solutions, we approach SEO as a core business function for any ecommerce site. It begins with strategic planning and research, includes tactical planning and execution and completes with measurement, analysis and adjustment.

The SEO Cycle

Many web design firms begin by designing a site that looks the way you (the site owner) want and that has the features you (the site owner) want. Then, almost as an after thought they consider things like:
  1. Keyword Research. Good SEO always starts with good keyword research. SEO strategy begins here. First you must identify keywords that:
    • Your potential customers are searching for
    • You have the chance to rank well for
    • Are likely to lead to sales
  2. Site Architecture and Link Structure. Once you have determined the keywords you need to target (long term and short term) you want to make sure that you organize your site so that you have specific pages, content and links to target each of these terms.
  3. Content. Both potential customers and search engines look for quality, unique content that is relevant to their needs. Once you have determined your site structure and link structure, you need to make sure you have the content needed to support the keywords you are targeting. Since we already know your potential customers are searching for these keywords, we also know they want to see this content.
  4. Title Tags, Meta Tag and other On Page Optimization Factors. These are factors that every Tom, Dick and Harry in the SEO world talks about. They do matter, and we will work with you to perfect them, but they have far less impact than the other factors we will also help you focus on.
  5. Backlinks. In today's search engine environment, there is really no such thing as search engine optimization without a plan to get quality links to your site from other sites. This is the #1 factor used today to determine ranking for competitive keywords. We will help you plan and execute a backlink strategy that creates many links pointing to many of your pages with the exact keyword you want in the anchor text.