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Mistle Toe 'n Holly: Site Redesign
The Challenge
Mistle Toe 'n Holly was a successful Yahoo Store with a solid niche
market, but their site's design was old and in need of a more modern,
professional look. They needed a complete redesign and a couple of new
features on a budget.
The Project
Mistle Toe 'n Holly charged My
Store Solutions with the task of giving the site a fresh new look and a
cleaner, simpler navigation structure without risking harming it's
already good search engine rankings.
The Solution
My Store Solutions first
reorganized main navigation on mistletoenholly.com into 3 distinct
categories from the original, single category, making it easier for
users to find what they are looking for and allowing room for the web
site to grow more gracefully.
Next we gave the site a bright new design, maintaining the
important Christmas theme, but using colors that brightened it up and
made it more professional and compelling. In the process, we added
promotional areas to all of the section pages and even redesigned the
affiliate wish list pages to look and feel exactly like the main
site.