Mistle Toe 'n Holly: Site Redesign

The Challenge
Mistle Toe 'n Holly was a successful Yahoo Store with a solid niche market, but their site's design was old and in need of a more modern, professional look. They needed a complete redesign and a couple of new features on a budget.

The Project
Mistle Toe 'n Holly charged My Store Solutions with the task of giving the site a fresh new look and a cleaner, simpler navigation structure without risking harming it's already good search engine rankings.

The Solution
My Store Solutions first reorganized main navigation on mistletoenholly.com into 3 distinct categories from the original, single category, making it easier for users to find what they are looking for and allowing room for the web site to grow more gracefully.

Next we gave the site a bright new design, maintaining the important Christmas theme, but using colors that brightened it up and made it more professional and compelling. In the process, we added promotional areas to all of the section pages and even redesigned the affiliate wish list pages to look and feel exactly like the main site.