The Challenge
Cutting Mats was an idea spawned from an established ecommerce store to
further develop into a niche market. Challenged with how best to
leverage this niche market, My Store Solutions was awarded the project
to design a store and position it appropriately within this market.
The Project
Cutting-Mats.net charged My Store Solutions with the task of taking an
idea to market with a scalable infrastructure sure to grow with their
clients.
The Solution
My Store Solutions approached the project with no assumptions.
Beginning with researching how customers refer to products and what
language people use when searching for them. My Store Solutions
designed a site based on displaying products as users would expect to
see them. Complete with branding and messaging architecture, My Store
Solutions and Cutting-Mats.net were prepared to go to market.
Meeting all of the initial requirements, My Store Solutions
delivered a site sure to grow with it's user base. Ease of use on both
the front end and the back end have made this site a success.