We Build Yahoo! Stores that are Search Engine Friendly, Customer Focused, and Business Driven. User Experience Design is in our bones. We've been designing websites for Fortune 1000 firms like American Express, Charles Schwab, Handspring and Wired Magazine since 1997.
Yahoo! Store Design
We can redesign your Legacy or Merchant Solutions store, giving you the look and feel you want, the features you need, and the SEO you've been looking for.

Find a Design Package that is right for you and your store.
Popular Enhancements
Advanced Product ReviewsOur Product Review solution is a robust package utilizing RTML templates and CSS to display the product reviews on your Yahoo Store pages, with PHP and MySQL to store and manage the data. Learn More >
Social Bookmarks for Yahoo! StoresSocial Bookmarking is a great way to get customers and browsers to share your site with others. This feature adds links to... Learn More >
Recently Viewed ItemsDo you want to be able to display recently viewed items like many of the large ecommerce sites do? This feature dynamically... Learn More >
Multiple Add to CartThis feature allows you to cross sell additional products on a product page and allow customers to add any or all of the products to their shopping cart with a single click. Learn More >
Custom Development
The old Yahoo! Store and new Merchant Solutions platforms are fairly complex, but very powerful. There is no limit to features you can create for your store.

The Merchant Solutions platform consists of 3 distinct parts:

  • The Store Editor that uses RTML templates and your product catalog to build product and section pages.
  • The Web Hosting Account that allows you to build your own static HTML pages including information from your product catalog, or to use PHP and MySQL to build unlimited dynamic pages and functions.
  • The Yahoo Shopping Cart that securely manages the checkout and payment process for you.


Combined, these 3 elements allow for a world of possibilities, but they also present a world of complexities. In order to get the most out of the system, your development team must know the ins and outs of all 3 elements.

We have delved deep into all elements of the Yahoo! platform. At My Store Solutions, we'll help you utilize the platform to its full potential.
RTML Programming
Yahoo Stores are built using a proprietary programming language called RTML. Basic Yahoo Stores and Merchant Solutions stores come with a set of preprogrammed RTML templates that allow the store owner to create a variety of looks for their store. But if you want a truly custom site you will need to edit or create new RTML templates.

My Store Solutions has a team of expert RTML developers that can help you implement the simplest of RTML edits to the most complex RTML modifications. We can help you to:

  • Customize the layout of your product and section pages
  • Create custom sorting and/or filtering within your sections
  • Show multiple images for each product
  • Highlight featured items
  • Increase your link popularity by automatically creating more links to each of your product pages
  • Add logic to your pages (e.g., if this section has less than 30 items place them on 1 page, otherwise place them on several pages.

In addition to custom RTML modifications, My Store Solutions has RTML templates we've already developed which you can buy to add functionality to your store. You can buy the templates and install them yourself or hire us to install them for you. Some of the templates we have available include:

  • DHTML Drop Down Menus that are 100% search engine friendly
  • Filter and sort a section by Price - You set the price ranges, and your section pages can be divided up by your custom ranges
  • Related Links - Show links to all related products at the bottom of your product pages
  • Highlight featured items on your section pages
What's New
Product ComparisonThis feature allows customers to compare multiple products side by side. It is ideal for stores selling electronics or other products with many similar product that have several specifications customers might want to compare. Learn More >
Product ScrollerThe product scroller is a means of showing a sequence of products which would traditionally contribute to the scroll height of the... Learn More >
JavaScript PaginationPagination is a means of solving the usability problem where users have to scroll in order to see all the products listed... Learn More >
Out of Stock NotificationDon't leave customers frustrated and abandoning your store when certain items are sold out. With the Out of Stock Notification feature, customers... Learn More >
Re-order Yahoo! Cross SellsYahoo! Cross Sells are a terrific way to deliver up-sell to your cart page. By default, the shopping cart page will place... Learn More >
Cart - Total SavedIf you use the Sale Price feature built into your Yahoo! Store, this feature is a must have. Emphasize for your customers... Learn More >
Smooth Image EnlargeThis feature allows your customers to see an enlarged version of your product image on the same page without the use of... Learn More >
Quick View PreviewQuick View is a Web 2.0 feature that lets your customers view details of your products without ever leaving the section page.... Learn More >
FREE eBook: SEO for Yahoo! Stores (NEW)Search Engine Optimization can make or break a new online store. Yahoo! Stores have the capacity to do extremely well in the... Learn More >
Multiple Add to CartThis feature allows you to cross sell additional products on a product page and allow customers to add any or all of the products to their shopping cart with a single click. Learn More >
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